{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/48a7c82b9ae2407a843d8a6a3a261e8c\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/48a7c82b9ae2407a843d8a6a3a261e8c-ce169127770798f2.gif","duration":133.365,"title":"Sophisticated Targeted Klaviyo Automation Example","description":"This Loom explains how the author built an onboarding lifecycle email flow in Klaviyo for the Quick Start Guides Academy. The flow adapts messaging for new signups based on whether their product purchase includes a trial, using two distinct sequences rather than a single hide and show approach. The goal is to keep trial users engaged so they do not cancel before the trial ends, while helping non trial customers feel confident and remain through multiple billing cycles. The author notes they have used Klaviyo Pro for 12 years and uses A B testing and drip content to determine which messages drive opens and responses."}