{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/49b29c61d3714032bb1fd986ab3e9f80\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/49b29c61d3714032bb1fd986ab3e9f80-ed20f8874cd0a4da.gif","duration":284.267,"title":"Using Tags and Segments in Letterhead for Targeted Audience Engagement","description":"In this video, I walk you through how to effectively use tags and segments in Letterhead to better organize our audience and ensure we send the right messages to the right people. I demonstrate two methods for adding tags: directly in Letterhead and via import, highlighting the importance of using underscores for spaces and pipes for multiple tags. After importing a subscriber list, I show how to create segments based on these tags, specifically focusing on a \"decor content\" segment. I encourage you to follow along and implement these strategies to enhance our audience targeting. Please make sure to check your tags and segments after watching!"}