{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4a8dec8616874b75a34a5a82aadfc915\" frameborder=\"0\" width=\"1236\" height=\"927\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":927,"width":1236,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":927,"thumbnail_width":1236,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4a8dec8616874b75a34a5a82aadfc915-c5ee2ac5c202f05c.gif","duration":86.847,"title":"Reduce CTA friction with inline calendars ✅","description":"I reviewed the CTA at the bottom of UnSiload's homepage and I love how it removes friction. Instead of sending you to a Book a Demo page, they embed a calendar right there, likely using something like Calendly or an open source calendar tool. You can pick a date and time and book the demo immediately, with a clean, easy interaction. The main takeaway is that if you want people to book a meeting, embedding the scheduler directly can make the process faster and feel seamless. There was no explicit action requested from viewers."}