{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4a9c39ad1d74402f9dd7c97cb4ae29a3\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4a9c39ad1d74402f9dd7c97cb4ae29a3-00001.gif","duration":322.70000000000033,"title":"Understanding B2B Client Relationships 📊","description":" In this Loom, I discuss the four potential relationships you can have with your B2B client, adapted from Professor Hawkins of Team Coaching Transformation. I explain the axis of known and unknown client needs, as well as the axis of future and current time. As a solution supplier, the normal relationship is when clients know what they need and want immediately. However, being a strategic advisor allows you to provide expert knowledge and collaborate on future solutions. An integrated trust relationship involves revealing hidden patterns and needs to the client compassionately. Lastly, a performance partner relationship involves joint investment and shared risk. Watch the video to learn more about these relationships and how they can impact your B2B sales. No action is requested from viewers."}