{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4ccb29a20cc44b85ae6375501e61c081\" frameborder=\"0\" width=\"2046\" height=\"1534\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1534,"width":2046,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1534,"thumbnail_width":2046,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4ccb29a20cc44b85ae6375501e61c081-2cc5f2c2529ac3fe.gif","duration":393.724,"title":"How to Set Up Cart A B Tests","description":"This Loom explains how to set up and run an A B test for your cart. Available on Plus or Elevate plans under the cart settings page by choosing Run A B Test, you select a decision metric (Revenue Per Session, Conversion Rate, Average Order Value, or Manual Mode), set a variation split defaulting to 50 50, and choose an end date and end time (for example two weeks). You can automate promotion of the winning cart when the end date is reached, with a minimum statistical requirement per variant; otherwise you can review results first. After activation, variation A and B are served to different customer sets, carts become locked from editing, and you can view analytics, including performance comparisons and optional free gift uptake details, until the test ends or is ended early."}