{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4ce93f47673c4ed5a275cf8c678ba5cd\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4ce93f47673c4ed5a275cf8c678ba5cd-00001.gif","duration":799.266666666666,"title":"Brand Audit Mini Course: Conversion Rates and Metrics","description":"In this video, I discuss the importance of conversion rates and metrics in evaluating the effectiveness of your marketing efforts. I provide examples of standard conversion rates in different industries and explain how to use them as benchmarks. I also share strategies for gathering conversion metrics from various sources, such as email marketing software and client feedback. By the end of the video, you will have a clear understanding of how to track and analyze conversion rates to improve your marketing strategies."}