{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4d77e89c333c4374926acdabaf21b4ed\" frameborder=\"0\" width=\"1186\" height=\"889\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":889,"width":1186,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":889,"thumbnail_width":1186,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4d77e89c333c4374926acdabaf21b4ed-9b1283bb77b71f1a.gif","duration":299.9893,"title":"Brand Weaver Brand Strategy Process for Breweries","description":"Hey everyone, in this video, I walk you through the five-phase Brand Weaver brand strategy process for breweries, which has led to award-winning results, increased sales, reach, and engagement. I explain the importance of research, audience identification, brand heart establishment, creating an editorial guide, and developing a battle plan. I also discuss the significance of understanding your consumers, competitors, and creating personas to tailor your brand messaging effectively. No action requested."}