{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4dc79d4aefe04a82938f3dc5bc294828\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4dc79d4aefe04a82938f3dc5bc294828-d2cbe5978904234c.gif","duration":378.4627,"title":"How not to do a end of year round up to your audience","description":"In this first voiceover video verdict of 2026, I analyze an email I received from what3words, which I believe exemplifies a common mistake in email marketing: sending content that doesn't resonate with the audience. The email, intended as a highlights recap of 2025, felt very selfish and failed to engage me or other subscribers who may not have used the app recently. I emphasize the importance of targeting the right audience and crafting messages that address their needs, rather than focusing solely on the brand's achievements. I scored this email a 4 out of 10 due to its lack of relevance and clarity. I encourage viewers to reflect on their own email strategies and consider how they can better connect with their audience."}