{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4e32eb6e681c49f89aec9db12f96fe73\" frameborder=\"0\" width=\"1142\" height=\"856\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":856,"width":1142,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":856,"thumbnail_width":1142,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4e32eb6e681c49f89aec9db12f96fe73-6244ceb19ce94b3b.gif","duration":130.459,"title":"Medina’s creative strategy portfolio ","description":"This Loom explains Medina’s approach to creative strategy for health and wellness DTC brands. She says her analytical background in bioinformatics and experience across data and software shapes how she turns complex customer insight, creative research, and performance data into clear, actionable concepts. She focuses on finding signal across what customers are saying, what ads already exist, and what the data shows, then translating that signal into an insight that can become an angle and a concept worth testing. She notes that examples and finished ad scripts are included below, along with the research and thinking behind them."}