{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4ede6282feb04b6aa0affa2d0854438d\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4ede6282feb04b6aa0affa2d0854438d-182218f6c9ecff20.gif","duration":272.878,"title":"Mentor Group: Proposal Walkthrough","description":"This Loom reviews the proposal to improve outbound email click-through rates and top-of-funnel meeting bookings. The speaker notes that while deliverability and open rates are strong, click-throughs and getting more meetings are the issues, likely tied to seniority mismatches in prior outbound attempts. The plan focuses on lead sourcing with buyer signals, then personalized landing pages and video based outreach using videos from appropriate senior stakeholders, with segments customized by role and industry. An example landing page for Mental Group is shown, and a current client targeting HR directors at 100 to 500 employee companies booked five meetings in the first month after five weeks. Commercial options are presented as either a fixed fee build or a three month partnership model with iteration, testing, and continued management."}