{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4f5773aabec44496ac131c179b05f316\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4f5773aabec44496ac131c179b05f316-c28c88285ad0c317.gif","duration":887.145,"title":"Step by Step Setup for Brand Voice","description":"This Loom explains how to create and install a long form brand voice for a firm using Claude and custom instructions. It walks through downloading a multi page brand voice document, generating a one page brand voice description, and then running follow up checks to ensure nothing is missed and to remove the output section for copy and paste into instructions. The speaker also specifies brand enforcement settings, including strict adherence to the provided voice and avoiding fluffy words like sanctuary or oasis and never using em dashes. Finally, it tests the setup by generating blog content and suggests refining instructions with additional prompts if the results do not sound like the firm."}