{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4ffcfc9d8c324029aceb0acbeb03abcf\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4ffcfc9d8c324029aceb0acbeb03abcf-00001.gif","duration":367.441,"title":"25% Show Rate to 75% Show Up Rate With A VSL","description":"In this video, I share my journey of struggling with low show-up rates for meetings and how implementing a Video Sales Letter (VSL) significantly increased my show-up rate from 25% to 75%. I explain the importance of providing value and reasons for attendees to show up, rather than resorting to incentives like gift cards. I detail how crafting a compelling VSL and landing page can establish authority, problem awareness, and industry expertise, ultimately boosting meeting attendance."}