{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/501f0635f7dc4fc9a821cb7d0615b9fc\" frameborder=\"0\" width=\"1672\" height=\"1254\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1254,"width":1672,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1254,"thumbnail_width":1672,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/501f0635f7dc4fc9a821cb7d0615b9fc-00001.gif","duration":190.6333333333333,"title":"Understanding the CPA Calculator 📊","description":"Hey there, it's Elliot! In this video, I'll be explaining how I use the CPA calculator to help us understand the process of creating a new product. I'll walk you through the key concepts, such as lifetime value, cash flow, and breakeven CPA. By the end, you'll have a clear understanding of how to determine the optimal customer acquisition cost for your business. So grab a pen and paper, and let's dive in!\n\nLink to the calculator: https://docs.google.com/spreadsheets/d/1VIHftbHJDVVH0aBKmedgy0buSZxd92LvULBF-ec7dcw/edit?usp=sharing"}