{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/503c4c3eb8fa46a89620e4dfe3bcb2e3\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/503c4c3eb8fa46a89620e4dfe3bcb2e3-f24420753aa1ed5c.gif","duration":273.982,"title":"Pinterest Accessories Proposal for Gen Z Crafts","description":"This Loom presents a partnership proposal for Pinterest accessories focused on making at-home accessory creation more accessible to Gen Z. The presenter cites research showing 80% of respondents frequently recreate things they see on Pinterest without purchasing and 80% look for inspiration to style what they already own, while only 20% use Pinterest often when making accessory decisions. They also note 0% use Pinterest to find what is actively trending, and that Pinterest use is driven mainly by crafting and design inspiration, with 40% citing craft and design-related motivation. The conclusion is that Pinterest is used for inspiration, styling, and saving rather than making purchasing decisions."}