{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/508a5a3f12d548be84ca0fee6622d9b9\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/508a5a3f12d548be84ca0fee6622d9b9-a451bf779f88053f.gif","duration":340.7405,"title":"Wrong offering, wrong time - a lesson learned for a new customer","description":"In this video, I share my experience as a new customer of Not On The High Street after making a purchase on December 7th. I've received around 12 emails in just 48 hours, which feels excessive, and I'm particularly frustrated by a poorly timed membership offer that doesn't align with my recent purchase. I discuss how the messaging is off, especially since I was not aware of any membership option when I bought the products. My main takeaway is that brands should focus on building relationships with customers over time rather than pushing offers too soon. I encourage viewers to consider how their own email marketing strategies might benefit from a more thoughtful approach."}