{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/509221d7b3ef4b7494565102865b1d40\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/509221d7b3ef4b7494565102865b1d40-4f781e89cf9dca69.gif","duration":195.662133,"title":"Microwave Portfolio, Five-Minute Video Sales Letter","description":"This Loom argues that designers should focus on presentation and communication of value, not just portfolio quality. The speaker shares that after six million dollars in design fees helping 700 designers generate over $100 million in the last two years, the key shift is moving from static portfolios to a simple video that shows why clients should choose you over others, including doing nothing. They describe an experiment compressing long video sales letters into a five minute “Microwave portfolio,” which warmed prospects quickly and helped teams get on sales calls with context. The Loom invites viewers to use tools to build a five minute video sales letter on their website in less than a day."}