{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/51dccbf2b2a14cc39a68912842c1cab9\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/51dccbf2b2a14cc39a68912842c1cab9-bdda73abdbcfe762.gif","duration":295.723778,"title":"Build and Activate Hyper-Personalized Audiences Fast","description":"This Loom shows how resonated night builds and activates a targeted hyperpanity audience in minutes. It uses a proprietary dataset based on the why behind consumer decisions, continuously updated with values, motivations, and intent signals, and keeps audiences connected end to end from strategy through activation. In the Ray-Powered Audience Builder, a prompt like “switch banks” is analyzed in seconds to generate a tailored audience, with metrics including 7.1 percent of the projected adult population, about 17 million consumers, and an estimated terminal IDs targetable within a 90-day lookback window. The audience can be refined by adding or excluding attributes with OR and AND logic, then saved with a name and optional description."}