{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/526fd8d84dc64c53bf8e0ce0dafb5acd\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/526fd8d84dc64c53bf8e0ce0dafb5acd-e76907571001adeb-full.jpg","duration":934.6,"title":"Lofty - Property Alerts and the Activity Channel","description":"In this video, I walk you through how to set up property alerts using the Lofty app on your mobile device, which is a crucial tactic for converting leads into appointments. I demonstrate how to gather a lead's search criteria from Follow Up Boss and how to create a tailored email drip campaign that sends them relevant property listings. I emphasize the importance of tracking buyer activity through the activity channel to identify buying signals. Additionally, I show how to engage leads by sending them properties they’ve shown interest in. Please make sure to implement these strategies to effectively re-engage your leads and schedule appointments."}