{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/534dbd2186954b80931e99c94ba56868\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/534dbd2186954b80931e99c94ba56868-eb87433187d0c37e.gif","duration":1297.24,"title":"SEO Fundamentals: Demo &amp; Walkthrough","description":"This Loom discusses how to properly implement off-page strategies like backlinks and social bookmarking. The speaker explains that many people create bulk spam backlinks, which can be problematic, especially when a website isn't ranking well on Google. It's also explained that the purpose of backlinks is to increase indexing and trust, and that it's important to avoid posting false or useless posts. Finally, PJSU shares tips on how to use social bookmarking, business listings, forum links, and image infographics."}