{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5357556d179648ab9b040edad8eaaf31\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5357556d179648ab9b040edad8eaaf31-0a686b7d3076c553.gif","duration":3350,"title":"The CEO's Role in Major Gift Fundraising","description":"In this video, I delve into the crucial aspects of donor cultivation and solicitation, emphasizing the roles of program staff and faculty. I explain the donor journey, critical cultivation concepts, and the importance of aligning philanthropic work with major donor decision-making processes. Viewers are encouraged to grasp the significance of understanding donor pains and behavior change in fundraising to maximize success."}