{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/53685f31edc649a39f89e58ffdbaad7d\" frameborder=\"0\" width=\"1236\" height=\"927\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":927,"width":1236,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":927,"thumbnail_width":1236,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/53685f31edc649a39f89e58ffdbaad7d-00001.gif","duration":1521.0999999999954,"title":"Huron Roast 8/15/23","description":"In this video, I analyze shopper behavior and provide insights on how to improve the purchase journey. I discuss the importance of understanding shoppers' needs and motivations, as well as the challenges they face. I also suggest modifications to survey questions to gather more relevant data. By aligning questions with the buyer's journey, we can gain valuable insights into customer preferences and optimize the shopping experience. Action: Consider implementing these suggestions to enhance your understanding of shoppers and improve their overall experience."}