{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/541a4a7db35649dfa07b6fa9ac247cb8\" frameborder=\"0\" width=\"1720\" height=\"1290\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1290,"width":1720,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1290,"thumbnail_width":1720,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/541a4a7db35649dfa07b6fa9ac247cb8-337af944d6b6d8d8.gif","duration":795.89,"title":"Top, Middle, and Bottom Funnel for Realtors","description":"This Loom explains how to use a top, middle, and bottom funnel in your Realtor content strategy to avoid getting no responses. It defines a funnel as the journey from a first time someone discovers you to becoming your client, and notes that the funnel is wide at the top because not everyone is ready immediately. Top of funnel earns first-time discovery and trust with content like local market updates, quick checklists, first-time buyer freebies, and saves or downloads without a phone call request. Middle of funnel builds deeper trust through testimonials, behind-the-scenes process content, and Q and A, while bottom of funnel is for conversion with proof such as recent homes sold and clear CTAs like booking a call or home evaluation. The speaker warns that posting only bottom-funnel offers or only education will eventually leave your pipeline empty."}