{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5446045dd12a4c29be9afaffd4620dac\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5446045dd12a4c29be9afaffd4620dac-78eab61279221cc1.gif","duration":410.016,"title":"Meet your new creative strategist","description":"This Loom is Munti’s pitch as a creative strategist and introduction to her portfolio. She explains that today’s consumers are savvy and skeptical and do not like being sold to, so she uses storytelling to keep audiences engaged and move them to action. She highlights three completed projects in beauty, wellness, and femtech niches: Natural Cycles, Muesli, and BeautyPie, describing each brand’s focus, including birth control, prescription-strength skin care, hair care, longevity care, and menopause care. She also notes that each project includes individual Loom links covering her thinking process, research process, scripts with hooks and evidence tests, avatar research, and an editor brief."}