{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/56af5b9faf204a2dad9f8d0bd3ad1628\" frameborder=\"0\" width=\"2568\" height=\"1926\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1926,"width":2568,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1926,"thumbnail_width":2568,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/56af5b9faf204a2dad9f8d0bd3ad1628-70305eb042fae2a7.gif","duration":1016.643,"title":"Biddyco: Creative Agency Process Overview","description":"This Loom introduces Biddyco's paid social performance focused ad creative service and how they build creative to scale on platforms like Meta, TikTok, and YouTube. They handle ad creative end to end including auditing accounts, researching what works, concepting, scripting, creator sourcing and shooting, and post production, without doing hands on media buying. Differentiators include US based senior creative teams, no offshore creative, and the Andromeda approach that increases creative diversity through testing avatar, messaging, and format, with examples across UGC, motion graphics, and hybrid styles. They emphasize creative quality over quantity and cite results such as Constant Contact spending three times more on creative and SmartyPants seeing a 59% ROAS increase, plus Momofuku six times spend."}