{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/570bc7417bf947ee85fc399207a766b7\" frameborder=\"0\" width=\"1366\" height=\"1024\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1024,"width":1366,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1024,"thumbnail_width":1366,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/570bc7417bf947ee85fc399207a766b7-a5aca5803f063962-full.jpg","duration":181.477,"title":"Structio — AI Lead Response Platform for Roofing Contractors ","description":"This Loom explains that roofing companies typically have a response speed problem, not a lead problem. It describes Struct IRL, which uses a webhook to capture homeowners’ information from a custom Facebook lead ad as soon as they submit a form. Within seconds, it generates a personalized, natural-sounding message so homeowners hear back almost instantly while the team is still working. The presenter emphasizes that faster responses help increase the likelihood of winning the job and that the goal is not to replace the team but to ensure no conversation starts too late."}