{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/575c7658b7494aa8a0a3afb54f5d1d0f\" frameborder=\"0\" width=\"1668\" height=\"1251\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1251,"width":1668,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1251,"thumbnail_width":1668,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/575c7658b7494aa8a0a3afb54f5d1d0f-478c12767a5a23c2.gif","duration":368.373,"title":"AI Receptionist Increases Real Estate Lead Conversions","description":"This Loom explains why real estate agents should quickly respond to inbound leads using an AI receptionist that qualifies prospects and books calls. The author cites an MIT study showing contacting a lead within five minutes versus thirty minutes makes you 100 times more likely to reach them and 20 times more likely to qualify them. They demonstrate calling Nico, an inbound lead connected to Airtable, where Nico asks whether the lead is buying or selling, the budget around $450,000, and timing (within three to four months), then books availability for 4:30 to 5 on Monday. The Loom also estimates that closing 12 houses a year with a 2% commission on $400,000 homes could make back the cost of the automation after just one additional deal."}