{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/59d31b2aad8145f382a0bdef596c5ed7\" frameborder=\"0\" width=\"3340\" height=\"2505\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2505,"width":3340,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2505,"thumbnail_width":3340,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/59d31b2aad8145f382a0bdef596c5ed7-4bd265b27aeefa07.gif","duration":205.621,"title":"How to Use Event Reports","description":"This Loom explains how to use the Reports tab to review event performance. It covers three report types: Sales (gross sales, net revenue, fees, and refunds, including that fees show zero if buyers pay 100 percent of fees), Sales by Ticket Type (ticket types, add-ons, units sold, refunded units, and each type’s share of total revenue), and Channels (how buyers found the event). The example given shows a TikTok Boost campaign on June 14 driving 2 units and 9 percent of sales volume. It also notes that 91 percent of sales came from direct or unknown channels and 9 percent came from other channels."}