{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5aa476dc8a644f3196e28838192d5954\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5aa476dc8a644f3196e28838192d5954-6fe7693dd4ea5282.gif","duration":96.156,"title":"Fern &amp; Glow - Email Flow Walkthrough","description":"This Loom explains the three main revenue leaks in most indie beauty Shopify stores and outlines the automation system to fix them. It says that without a welcome sequence, abandoned cart recovery, and automated review requests, brands typically miss 15 to 25 percent of recoverable revenue. The creator describes a three email welcome flow with a sign up incentive, brand story, and a social proof email to drive the first purchase, noting this is a demo where the third email is not real. They also build abandoned cart recovery including a one hour reminder and a 24 hour incentive email via Klaviyo, plus an automatic review request after purchase to compound social proof over time."}