{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5b334e4c2a2c4faba9ec4716dc3bfaeb\" frameborder=\"0\" width=\"1334\" height=\"1000\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1000,"width":1334,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1000,"thumbnail_width":1334,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5b334e4c2a2c4faba9ec4716dc3bfaeb-85068c20bd69479c.gif","duration":924.098,"title":"Understanding Retention Metrics in Hero","description":"In this video, I walk you through the retention tool in Hero, highlighting how email and SMS contribute to lifetime value (LTV) for customers. I discuss the importance of comparing current and previous periods to assess growth, particularly focusing on first order performance and cohort retention. I share key metrics, such as the total value of customers and average order value, and emphasize the need to drive repeat purchases. Please take a moment to review the data and consider how we can leverage these insights for our upcoming strategies."}