{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5b7989e6a8654194bda16879f691e3e3\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5b7989e6a8654194bda16879f691e3e3-full-1654640686946.jpg","duration":104,"title":"Sound Bites for Authors","description":"Sound bites are small tidbits of conversation that quickly capture a thought and can be used as clips. Originally sound bites were something that came out of the news cycle.\n\nI want you to think about the soundbite you create each time you're speaking about what you do about your book, about your business, about what is important to you.\n\nOne of my soundbites: \"marketing is a conversation.\" Think about your conversation with your audience and how quick and clear you can deliver that message.\n\nIf you're not able to quickly articulate what your book is about, what your business is about, who you serve and what you can do for them, keep practicing. \n\nThis is your Tuesday Tip from Book Marketing Mentor Judy Baker. I help busy business authors turn their content into cash without going broke or crazy.\n\nYou can find me at https://bookmarketingmentor.com."}