{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5b7eb8cbd00642cba10b77c606d63e38\" frameborder=\"0\" width=\"1440\" height=\"1080\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1080,"width":1440,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1080,"thumbnail_width":1440,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5b7eb8cbd00642cba10b77c606d63e38-927f0f1d3bd8464f.gif","duration":174.8939,"title":"Kickstarter Strategy Insights for Peak Design 📦","description":"Hey Nate, in this video, I went over how Peak Design structures their Kickstarter campaigns, highlighting their sling bags and photo bundles, which attracted a good number of backers—1,100 for the two-liter and 1,233 for the seven-liter photo bundle. I noticed they have a lot of upsell options, which could be something we consider for our campaign, especially if we have existing inventory to clear out. Additionally, I suggested adding color options to our offerings, as it would help clarify choices for backers. Please think about these ideas as we move forward with our project."}