{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5c17d34ccf7e42f2b242c05a1c25a8d7\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5c17d34ccf7e42f2b242c05a1c25a8d7-29b156411fdad0d8.jpg","duration":1275.11,"title":"11 años de centro, 3 años con nosotros. Esto es lo que cambió","description":"Alejandro Marín explica que después de 11 años en el negocio se asociaron hace tres años con el equipo de Máximo para abordar la adquisición de clientes inconsistente y el marketing ineficiente. Implementaron un CRM y, más recientemente, agentes de IA para automatizar el contacto inicial y la programación, lo que mejoró la respuesta de los leads, redujo la dependencia del teléfono y aclaró las citas. El centro reporta una mayor conversión a tratamientos de pago, mejor eficiencia operativa, crecimiento de ingresos medible y recomienda que otros centros adopten sistemas profesionales y automatizados de captación.\n\n### Antecedentes comerciales y relación laboral previa 0:50\n\n- Alejandro Marín reports the center (Institut Line, El Escorial) has operated 11 years and has worked with Máximo's team for 3 years.\n- The center focuses on aesthetic weight loss, skin adaptation after weight loss, personal and functional training.\n- They sought alternatives to inconsistent marketing and needed professional tools and follow-up to stabilize client acquisition.\n\n### Intentos de marketing previos y problemas identificados 2:00\n\n- The center tried traditional radio advertising but found it costly and inefficient for direct sales and client acquisition.\n- They tested community managers and social media providers who lacked professionalism, vision and consistent lead-to-sale processes.\n- Identified problems: high customer acquisition costs, discontinuity in sales and capture, and lack of regularity in follow-up.\n\n### Adopción de crm y estandarización de procesos 3:43\n\n- The center implemented a CRM to capture inbound calls, track and follow up leads, and create a regularized sales process.\n- Prior attempts at similar systems failed due to lack of continuity; this CRM provided consistent entry and follow-up of leads.\n- The CRM enabled better team coordination across capture, attention and sales functions.\n\n### Introducción de agentes de ia y efecto en la gestión de leads 4:31\n\n- At the end of the prior year they implemented AI agents to handle initial contacts and scheduling.\n- AI agents take deposits (10 euros) and can schedule appointments directly, accelerating the first conversation and entry into the sales funnel.\n- Result: faster lead management, reduced need for staff to monitor phones, and maintained responsiveness during weekends and holidays.\n\n### Claridad en las citas y detalles operativos 6:05\n\n- AI agents can define day, time and location for appointments, minimizing confusion about where to attend.\n- Staff now only need to make minor adjustments (reschedule or confirm) rather than perform initial booking work.\n- The automation reduces missed opportunities caused by delayed responses and customer impatience.\n\n### Experiencia del cliente, retención y resultados de venta adicional 6:37\n\n- The initial service experience is designed to demonstrate value and define available treatments, increasing likelihood of follow-on purchases.\n- Satisfied customers from first appointments are open to closing additional treatments if budget fits, avoiding discontinuities in care.\n- The initial session acts as a ramp to introduce longer-term treatments aligned with client needs and objectives.\n\n### Impacto financiero y retorno de la inversión publicitaria 7:53\n\n- Investment in advertising plus the service/CRM has produced measurable returns through client entries and a growing client base over months.\n- Moving from brand-focused advertising to appointment-driven capture multiplied benefits and increased treatment closure revenue.\n- Alejandro emphasizes the approach as the most effective sales method and recommends focusing resources on this model.\n\n### Recomendación final y palabras de cierre 9:35\n\n- Alejandro urges centers not to delay and to work with professional providers to implement CRM and AI contact agents to save time and costs.\n- Warns about opportunistic vendors and stresses the need to identify reliable providers that streamline processes.\n- Concludes with thanks and encouragement to continue the partnership."}