{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5c3062b240534193b707fd63f50e622e\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5c3062b240534193b707fd63f50e622e-ccb96aae88ff0fc4.gif","duration":502.737,"title":"Understanding Pipelines in Lofty","description":"In this video, I discuss the importance of organizing leads within Lofty using specific pipelines, which act like folders in a filing cabinet. Each pipeline corresponds to different stages of engagement, from new leads to active clients, and dictates how we communicate with them. I also explain how to move leads between these pipelines, emphasizing the need to keep our database neat and effective. As a follow-up action, I encourage you to upload all your contacts to Lofty for better management and outreach. This will help us stay connected with everyone and ensure we’re maximizing our communication efforts."}