{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5c855f90b1734931ae6cf509038f91e3\" frameborder=\"0\" width=\"1340\" height=\"1005\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1005,"width":1340,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1005,"thumbnail_width":1340,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5c855f90b1734931ae6cf509038f91e3-8f263086baaa22bb.gif","duration":391.3293,"title":"Example of Pattern Interrupt email from Moonpig","description":"In this video, I discuss Moonpig's recent email, which serves as a great example of a pattern interrupt. I was impressed by its simplicity and relevance, especially since I learned about Grandparents Day through it. However, I noted some areas for improvement, such as making the opt-out button more prominent and removing irrelevant branding elements. I encourage you to take inspiration from this email's approach and consider how you can apply similar tactics in your communications. Overall, it's a reminder to stay relevant and engaging in our messaging."}