{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5ced0ac8b9e74aba8cbf2373f0728e2e\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5ced0ac8b9e74aba8cbf2373f0728e2e-caf4b51996ac260b.gif","duration":62.254,"title":"Analyze Cross-Channel Attribution Reports","description":"In this video, I explain how to navigate the cross-channel attribution reports, showcasing overall marketing performance using different methodologies. I demonstrate adjusting data with filters like conversion type and attribution models, exploring various touchpoint views and date ranges. Viewers are instructed on filtering specific channels for performance analysis, leading to a breakdown of fractional conversions credit to each marketing channel."}