{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5dd7e90797254cb4827f378b3c31b877\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5dd7e90797254cb4827f378b3c31b877-5bccc0465078af82.gif","duration":853.355,"title":"Flo Tracker App Creative Strategy Roadmap ","description":"This Loom presents Flow’s performance creative strategy roadmap, focused on using real user data to expand untapped audiences. It reviews ad targeting across five access points, including psycho-confused women (40%), wellness optimizers (25%), expecting mothers, partner communicators, and diagnosed PCOS users, plus seven research-derived personas from reviews and comments. The main opportunity calls out untargeted groups: premenopause (1 billion plus women), partner communicators with 13% signal and only 5% current creative coverage, plus teenagers and a “secret community” audience. It proposes two UGC concept directions using a Relatable Yapper format and Mayo Clinic social proof, with a 5-day turnaround from approved drafts to delivery."}