{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5e4a6f98cb5346448d2bd75854a47296\" frameborder=\"0\" width=\"1132\" height=\"849\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":849,"width":1132,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":849,"thumbnail_width":1132,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5e4a6f98cb5346448d2bd75854a47296-3f8f3572cae86a99.gif","duration":312.932,"title":"Inbound and Outbound Lead Routing Workflow","description":"This Loom explains an inbound to outbound go-to-market workflow that captures engagement from marketing content and routes qualified leads to sales action. The speaker describes using tools like Appify and Freckle (and enrichment and scoring with Freckle.IO) to identify, enrich, and score both companies and people engaging with content on channels such as LinkedIn, podcasts, videos, Reddit, and website activity. They then apply suppression to exclude current clients, competitors, and people with active deals or meetings, followed by routing based on industry, ICP fit, segment, tier, and an engagement score using Supabase. Finally, they send the resulting leads to systems like HubSpot sequences or create tasks and notifications via tools such as SmartLead and HayReach, emphasizing the bridge between marketing engagement and sales follow-up."}