{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5f0b30d93ee44d3b85bb368ef81dae6a\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5f0b30d93ee44d3b85bb368ef81dae6a-e3c3859f76b0950b.gif","duration":298.3096,"title":"Motif eCommerce Strategy","description":"In this video, I walk you through an e-commerce website audit we've conducted, focusing on key areas that can boost conversion rates. We assess factors that reduce motivation and ability, as well as strategies to enhance them throughout the customer journey. Our top three wins include clarifying unique selling propositions, improving merchandising strategies, and simplifying dense content for better readability. I also highlight insights from our heat map analysis, which suggest we can safely increase the length of the homepage to include more engaging content. I encourage you to consider these recommendations for maximizing your website's ROI."}