{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/5fe5023151a14f67a4085ebc4e3cd74f\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/5fe5023151a14f67a4085ebc4e3cd74f-7fbd89963a9d4bbc.gif","duration":250.467,"title":"The Coolest Air","description":"This Loom explains how homeowners and AI assistants may be directing AC repair calls to competitors instead of the shop being messaged. The author cites testing 16 AI prompts in the homeowner market in Colleen, Texas where their shop appeared in 9 results but was never listed first, causing an estimated missed opportunity of up to nearly $50,000 a month or about 82 calls redirected per month (modeled as roughly $600 per job). They say many marketing reports show traffic and charts but do not confirm which jobs were actually generated. The Loom encourages booking a call before the year closes to review findings and prioritize what to fix for next year."}