{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/616e40516a314f31bc0ce30ed4f55731\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/616e40516a314f31bc0ce30ed4f55731-ef5135456bf1d2ad.gif","duration":1351.55,"title":"1 PERCENT DIGITAL","description":"This Loom explains how to build and scale a profitable YouTube presence by treating YouTube as the main engine for leads, trust, and authority. Matt says most people stop because they lack clarity on the process, do not see ROI quickly enough, or do not have the right team, and he outlines roles including a content manager, long and short form editors, a graphic designer, a researcher, and a copywriter. He describes an eight pillar system with foundations like positioning, channel audits, market intel, and KPI setting, plus packaging, retention engineering through APV, production, monthly analytic deep dives, optimization, batching, and monetization through ad revenue, brand deals, lead tracking, and long term compounding. He also claims examples of results include scaling clients to over a million subscribers and generating tens of millions with zero ad spend."}