{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/6262e7d3d0554711958f80173f006b21\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/6262e7d3d0554711958f80173f006b21-0038a0601d27e99f.gif","duration":1073.445,"title":"Racine Hair Product Quiz on Shopify","description":"This Loom demo shows how Racine Hair uses a Shopify product discovery quiz to recommend a personalized haircare routine based on shopper answers. Fatima explains the quiz entry points and how it uses five questions for most people, starting with curl pattern, then heat styling, processing, scalp concerns, and hair goals, with a fifth branching question. Results are organized as a ritual of cleanse, condition, treat, and style, with deterministic scoring via a matrix plus reasoning shown on each product card using pre-authored, AI-assisted copy to control cost and consistency. The demo also covers tracking quiz events with the Shopify Pixel Helper and Google Analytics debug view, including recommendation source properties on cart and checkout, and shows how bundles and multiple options (for example heat-styled vs natural) can be added to the cart."}