{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/627492f96d6940d29d584a6d7b570888\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/627492f96d6940d29d584a6d7b570888-7a129cd5f02f0355.gif","duration":368.733,"title":"Mastering Fundraising: Understanding Personas and Funnels (Part 1)","description":"In this video, I dive into the key components of fundraising, focusing on understanding the four personas involved in a campaign and the importance of our spheres of influence. We discuss how to effectively engage with these personas, particularly those who know us but may not be familiar with crowdfunding. I also challenge the traditional marketing funnel, advocating for a more dynamic approach that encourages deeper engagement with potential investors. As we move forward, I encourage you to think critically about your strategies and prepare for the next video, where we'll explore flows and funnels in more detail. Stay tuned for part two!"}