{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/62e25b1d44f546dbaa0700cf967bd139\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/62e25b1d44f546dbaa0700cf967bd139-bbe4c967d019ab8c.gif","duration":6521.853,"title":"5 go-to-market mistakes tech startup founders must avoid","description":"About the video: \n * What's included: 5 most common reasons early-stage tech startups struggle with their go-to-market and unfortunately, fail before achieving business-market fit. \n * Outcome: The 5 fixes come together to guide you through the fundamentals of a successful go-to-market plan so you can get the best ROI from your limited marketing time / budget. \n\n---\n\nNext steps for your tech startup's go-to-market (GTM): \n\n*  Get the Go-to-Market Design Pack to access my one-page template and crash course on how to use to build out your plan: https://bit.ly/GTMwithSwetaG\n\n* Want a fast track? Work with me 1:1 to design and rapidly test your GTM plan! Let's explore a mutual fit: https://calendly.com/doinggoodwell/marketing-discovery\n\nHave feedback or follow-up questions? Email Sweta: SGovani@DoingGoodWell.co\n\n---\n\nResources mentioned: \n * 0-to-1 marketing phases blog: https://0to1marketing.beehiiv.com/p/0to1-marketing-4phases\n * Lenny's Newsletter on PMF timelines: https://www.lennysnewsletter.com/p/finding-product-market-fit\n * Sweta's LinkedIn: https://www.linkedin.com/in/swetagovani/details/recommendations\n\n--------"}