{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/63aa4b0cdaca4a3286ff125a735246f0\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/63aa4b0cdaca4a3286ff125a735246f0-00001.gif","duration":181.062,"title":"Keyplay for HubSpot CRM","description":" Hey, I'm Adam, CEO and co-founder here at Keyplay. I'm really excited to show you Keyplay for HubSpot CRM. You can see the orange icons over here showing the accounts that have been synced over from my demo instance in HubSpot and I'll show you... in Keyplay. All the scores, the categories, the signals and the enrichment values are also being written back to those HubSpot records and so it's a two-way integration that's always in sync. This area here is my... my accounts. These are things I have in my CRM that Keyplay is helping me prioritize based on my ICP model. And then we have the discovery area. These are net new accounts, things I don't already have in my CRM that Keyplay is recommending based on... my definition of the accounts I want to service and my ICP model. When I find things here that I want, either in bulk or one by one, I can save those and tag them. That will write them over to my HubSpot instance as a new company. Uh, or a new account. This is all driven off of an ICP model. That's really easy to set up and really accurate can create a lot of precision and how you pick the best accounts. We've been in the past frustrated with complex and expensive abm platforms. Keyplay does it a lot different. We have a look like feature where you can enter your best customers, the ones with the highest NPS, the ones you really want to replicate. And then we build a similarity score off of those. That's a big part of your ICP model. And you can hone that in with what we call signals. These are a whole range of questions that we can answer about a company by crawling their website. All right. So, so there's a lot of questions about this. I think this is a very interesting question. in job posts, looking at their public information. And that can be things like what's their profile, their firmographics, their industries, their sub industries, who are they hiring, um, how fast are they growing, uh, what kind of type of things? What topics are coming up in job posts? What are we seeing on their websites? What technologies are they using? And when you layer all this stuff together, it really puts your ICP into high definition. The HubSpot integration itself"}