{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/64283ebf6abc4aa8a63c059e413cc430\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/64283ebf6abc4aa8a63c059e413cc430-95531a34ee53c40a.gif","duration":1638.88,"title":"Founder Branding vs Creator Branding on LinkedIn","description":"In this live mini training, I break down the difference between a creator brand and a founder brand on LinkedIn, and why chasing virality often does not bring clients. I explain that creators optimize for impressions and engagement for brand partnerships, while founders should focus on credibility, trust, and the quality of relationships and conversations in DMs. I share stories where going viral brought zero clients, and where clarity on positioning helped triple revenue. Action items, post one real time update, then initiate at least one or two genuine DM conversations. If you want support, comment coffee or DM coffee for my newsletter, and book a free clarity call."}