{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/654e9ef57f59428fb47b2329bb022b23\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/654e9ef57f59428fb47b2329bb022b23-ccd5c6f6f63dce81.gif","duration":217.933333,"title":"Sustained Giving Donor Engagement Services for Mission-Driven Nonprofits","description":"This Loom explains how Sustained Giving can support mission-driven nonprofits with a done-for-you donor engagement system to improve individual giving retention. It notes that 71% of monthly donors remain active after a year compared with 24% of new one-time donors, and that individual giving accounts for two-thirds of US charitable contributions. The service includes bi-monthly donor circles, monthly communications and record maintenance, and fail payment recovery, with board updates via simple one-page reports. Donor circle content follows a three-part framework, and sessions alternate between live 25-minute meetings and two-minute letters, with dates planned around awareness moments and sessions recorded."}