{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/65527bb8cc8c4133bc521a5237fb1564\" frameborder=\"0\" width=\"1670\" height=\"1252\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1252,"width":1670,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1252,"thumbnail_width":1670,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/65527bb8cc8c4133bc521a5237fb1564-c01190c26d010aef.gif","duration":392.982,"title":"Maclay","description":"I logged into our Foams General Inquiry dropdown and saved an updated paid submission note for the 7 to 20 period, based on 8 inquiries. I calculated blended CPL as $30.25 from total ad spend $2.42 divided by 8, and I kept the wording to steady performance this period. I noted Facebook is the main conversion driver, while Google is more for brand awareness and requires higher intent. I removed conversion talk for Google, and set anything needing attention to we will re-optimize, then hit save. No other action was requested from you."}