{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/65e91814684540acb3063a3675482f2c\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/65e91814684540acb3063a3675482f2c-b44bae7522c23e3b-full.jpg","duration":972.938633,"title":"Day 4: Direct Outreach ","description":"In this Loom I break down direct outreach for land selling, focusing on the two channels that make the most sense for most new investors, direct mail and cold calling. I recommend picking one to start and mastering it, since marketing is a consistency game. Direct mail typically returns about 7 to 10x on your spend, with benchmarks around 2,500 letters per deal, and it can take 90 days to see results. Cold calling can hit about 10 to 20x when done correctly, but it requires more skill, time, and coaching. I invite you to get free access to Leah to learn our exact direct mail and cold calling systems."}