{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/65ed56cdbe45452d9f8637cde505bacd\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/65ed56cdbe45452d9f8637cde505bacd-660f4799b83ef449.gif","duration":825.301,"title":"5 Steps to Brief Knitwear Factories","description":"This Loom explains how to brief a knitwear factory correctly so a wovens or new-to-knitwear brand can achieve reliable sampling and production. It warns that founders often over-rely on vague tech packs and factory guidance, and stresses understanding each factory’s strengths, services, and communication differences by country. The creator recommends approaching factories as partners by setting pricing and timeline up front, clarifying vision, sharing MOQs, and sending a clear tech pack with detailed knit finishing specifications and images, with swatches before full prototypes when possible. Red flags include no or vague responses and poor communication before development."}