{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/668219ca57dd436085144f03a74996f3\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/668219ca57dd436085144f03a74996f3-8c0b92bf24255294.gif","duration":373.49132,"title":"Sellfire - Logic Based Selling - Outbound Call Breakdown","description":"In this video, I break down a call made by Anna, a brand-new sales rep at Cellfire, who successfully set eight appointments in her first two days of cold calling. Using our logic-based selling methodology, Anna navigates the critical first 30 seconds of the call to engage the decision-maker effectively. I highlight key strategies such as establishing familiarity, asking direct yes or no questions, and politely requesting just 30 seconds of their time. This approach not only makes the prospect feel respected but also increases our chances of setting appointments. I encourage you to consider how these techniques can be applied in your own sales calls."}